Village Den is a fast-casual version of a deli serving familiar favorites for all dietary options. Antoni Porowski's menu has a mix of beloved dishes that were transformed into healthy offerings to cater to multiple diets, from paleo to vegan. The branding had to combine both past and present in a no-nonsense way. Lead designer on Branding and collateral design at Paperwhite Studio.

One/Of is a women’s ready to wear brand based in New York focusing on limited volume collections using vestiges of heritage brands. The branding comes from numbered items in fine arts, using bold numerals to highlight the rarity of each garment. The hand-painted watercolor changes throughout the touch-points and seasons, emphasizing the craftsmanship of the collections.

The limited-edition quantities were then stamped into the hang-tags of each garment. Selvage is the edge on woven fabric that prevents it from unraveling and which is cut away during garment production. This production waste was repurposed for the packaging as shopping bag handles, hangtag ties and backdrop for dust bags.

Blanka Açaí is a Brazilian açaí bar, born in the depths of the Amazon and rendered in 8-bit graphics.

It takes its name from an Amazon born Street Fighter character that electrocutes its opponents - and then maybe stops for a bowl in between rounds?

The branding was inspired by retro arcade machines that were maybe covered in graffiti and doodles, as well as 8-bit game screens like login and menu screens.

The branding was developed into packaging that was easy to scale, in-store signage and merch.

Disco Tacos is a catering service for posh private parties in NYC, Hamptons and upstate NY. They roll in with their neon-signed trailer to deliver fresh beats, tacos and ice cold margaritas. Art directed branding, designed illustrations and collateral. Designed at Paperwhite Studio.

Logo, concept and visual identity design. Collateral and illustrations developed by Meghan Wittbrodt.

Developed at Paperwhite Studio.

Rowe & Bond is a childrenswear brand inspired by English countrysides and magical gardens. The branding had to be a bit magical and whimsical, while still nodding at the product’s high-end fabrics and quality in production.

Inspired by an afternoon playing in the garden, the logo is rendered in a traditional serif with a playful loop that trickles down to the monogram and both their frames. The serif's rigidity is balanced by a set of hand-drawn illustrations that I made.

The branding was developed into a packaging set of hang-tags, woven labels, stickers, ribbons, and tissue paper. The gift-boxes imitate a hard-cover fairytale book with a casing.

An ongoing challenge to design 36 characters that share a common theme. In progress

Hanh is a women’s ready to wear brand with a strong Vietnamese heritage which is translated into contemporary high-end clothes. The branding had to honor that heritage and be modern. The collateral included stationary, woven labels, hangtags, tape and labels for packaging as well as a dust bag.

Art directed and designed collateral for by Chloe restaurants in the US, UK and Canada. Keeping the designs consistent with the brand but fresh and new, the items included: interior signage, packaging for exclusive products, neons for the interior and exterior vinyl wrapping. Developed at Paperwhite Studio.

With a Bow is a modern luxury e-commerce with a focus on gift giving. The branding had to be modern and sophisticated but also warm and celebratory. The website explains the many ways you can shop: curated offerings based on a few quick questions, building wish-lists or just browsing. And all that had to be delivered in charming packaging.

Lev Soleil is a fast casual restaurant in Beirut, with daytime and night-time menus mixing western and mediterranean flavors. Lead designer on all branding and collateral, as well as illustrations.

Designed at Paperwhite Studio.

Made by Alex is a leather goods brand rooted in craftsmanship that has been passed down from generations, located in NY's Garment District. Each bag is unique and can be customized to each client. The branding emphasizes the craftsmanship involved in the leather weaving process, but is also modern and modular, fitting a number of application formats.

Trixel is a collection based on the ambiguity between flatness and depth. What if pixels could become 3D? With that concept in mind, I developed over 380 prints: 23 of them were then chosen to be digitally printed onto silk crepe de chine and cotton twill, as well as other fabrics. As a graphic designer, I developed the prints; and as a fashion designer, I made each piece.

Packaging development and production for Glow Habit, a Wallmart hair-care and wellness brand.

Designed at Paperwhite Studio.

Based in DUMBO, The Brooklyn Sewing Academy is an educational and creative center for sewing, fashion and costume, offering workshops and classes as well as private lessons for beginners or professionals. Teaching traditional techniques with a contemporary approach, the branding had to be modern but rooted in craftsmanship. The crest is composed of pattern-making and construction symbols, which can be used separately as design elements or combined to create a pattern. The collaterals included exterior signage, stationary and a website.

A collection of print designs for scarves. Inspired by traditional frames in scarf design, transforming them into frames within frames or neverending frames. Two small scarves in multi-color prints and three large foulards in tonal prints.