Blanka Açaí is a Brazilian açaí bar, born in the depths of the Amazon and rendered in 8-bit graphics.
It takes its name from an Amazon born Street Fighter character that electrocutes its opponents - and then maybe stops for a bowl in between rounds?
The branding was inspired by retro arcade machines that were maybe covered in graffiti and doodles, as well as 8-bit game screens like login and menu screens.
The branding was developed into packaging that was easy to scale, in-store signage and merch.