Based in DUMBO, The Brooklyn Sewing Academy is an educational and creative center for sewing, fashion and costume, offering workshops and classes as well as private lessons for beginners or professionals. Teaching traditional techniques with a contemporary approach, the branding had to be modern but rooted in craftsmanship. The crest is composed of pattern-making and construction symbols, which can be used separately as design elements or combined to create a pattern. The collaterals included exterior signage, stationary and a website.