One/Of is a women’s ready to wear brand based in New York focusing on limited volume collections using vestiges of heritage brands. The branding comes from numbered items in fine arts, using bold numerals to highlight the rarity of each garment. The hand-painted watercolor changes throughout the touch-points and seasons, emphasizing the craftsmanship of the collections.
The limited-edition quantities were then stamped into the hang-tags of each garment. Selvage is the edge on woven fabric that prevents it from unraveling and which is cut away during garment production. This production waste was repurposed for the packaging as shopping bag handles, hangtag ties and backdrop for dust bags.