Rowe & Bond is a childrenswear brand inspired by English countrysides and magical gardens. The branding had to be a bit magical and whimsical, while still nodding at the product’s high-end fabrics and quality in production.

Inspired by an afternoon playing in the garden, the logo is rendered in a traditional serif with a playful loop that trickles down to the monogram and both their frames. The serif's rigidity is balanced by a set of hand-drawn illustrations that I made.

The branding was developed into a packaging set of hang-tags, woven labels, stickers, ribbons, and tissue paper. The gift-boxes imitate a hard-cover fairytale book with a casing.